These days, there are a lot of Facebook ads out there who skip out on aesthetic value in an attempt to get more points across. These advertisements help to produce something that is impressive and unique at the same time, but they do also help to bring about a playful design as well so that is something that you need to keep in mind as well.
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The concept alone here is absolutely amazing. It really is great and you can really see how they have hooked in on their imagery. The airplanes are pointing towards their own art copy and this shows your eyes where to look. Of course, the colours are subtle but they pop out just enough so they grab your attention and this is just ideal. And the bad thing? Their text could have been a bit bolder and it could fit in with the 20% guideline rule a little better.
Hubspot have done great with this. They brought the imagery together really well. So what did they do wrong. The resolution could be better and it is very low. Although the content is great, it is executed as being a little bit rough and it could do with a bit of Photoshop work to be honest. This could be done to retouch things and make them stand out a bit better. Lastly, they could zoom in a little more and they could make the image brighter as well. The main reason for this is because it is harder for your eyes to focus on something when the image is dark and even grainy.
Why don’t you try and create your own advertisement today to see how you could get more viewers right away? It’s never been easier.