Before you can go ahead and start selling your company to your targeted audience you need to understand who your audience is and you also need to know where they are as well. Of course, there is no better way to start selling to your business than to use your local Facebook advertisements. Not only can you do this on a small budget, but you can also use your campaign whenever you want. You can turn it on when you want, you can turn it off when you want and you can even show your customers what you can do for them. Your customers can then go to their friends and their family on Facebook to tell them how good you are and we all know how great word of mouth can actually be.
Better still, running your own advertisement is very easy and if you are tempted to advertise then you can even do this to an international market as well. Local businesses really do know how to target their audience and specifically, they can do this because they know that they are in a very close vicinity to where they live.
The best thing about Facebook advertising is that you can specify how you want to reach people in your location and you can also do it to the people who live in your location as well. This is all because of what they have in their Facebook profile.
This will all come to be incredibly useful to you and it is all catered to the local business that you own. If you own a restaurant for example, you will want to target everyone, but you can give your visitors a specific discount if you know that they are going to come and visit you even if they live out of the local area as well.