@theASAPbravo: When did you start vaping?
@Paul: 12 year cigarette smoker. Almost 4 years ago, started on the Blu e-cigs. Lasted about 3 days before I upgraded to a pen style setup.
@theASAPbravo: What ignited the spark in you to start a new business venture (or become a strong enthusiast) in the vape industry? How did the idea for your business come about?
@Paul: I got the idea from becoming a hobbyist in the DIY e-liquid market. I was making my own juice to vape and realized that a lot of what I was making was pretty good. I had friends ask me to make them e-juice all the time. As I started to build my flavoring library up, I started creating more and more flavors. Then with the lack of vapor stores in my area, I decided to start my own e-liquid company. I come from a Marketing and Graphic Design trade, so I had all of the skills to do most of the design and branding. It just made sense.
@theASAPbravo: What three pieces of advice would you give to anyone who wants to become entrepreneurs/influencers?
@Paul: Have a business plan/goals. Stay focused. Grow at your own pace.
@theASAPbravo: If you had the chance to start your career in the vape industry over again, what would you do differently?
@Paul: Can’t say I would change anything. Mistakes from experience help you learn and grow.
@theASAPbravo: What would you say are the top three skills needed to be a successful entrepreneur/influencer?
@Paul: Focus, self-control and patience.
@theASAPbravo: What have been some of your failures, and what have you learned from them?
@Paul: I can’t tell you how many new brands I have had to change mid-process because I didn’t do the research well-enough. The plan was there, but when I would go to implement what I had come up with, I would see that someone had already thought of it or did something very similar.
@theASAPbravo: How long do you stick with an idea before giving up?
@Paul: Depends on the idea. If it’s something I know is needed in the industry, we follow through, no matter what or how long it takes. If it’s a new flavor that I’m not 100% sold on, if I can’t make it work after an unreasonable amount of attempts, I move on. Some of our best selling flavors have come from getting side-tracked and working on something else because I scrapped a project and moved on.
@theASAPbravo: How many hours do you work a day on average?
@Paul: On average 15 hours.
@theASAPbravo: Describe/outline your typical day?
@Paul: Everything and anything that needs to get done. It’s ever changing, but an average day could include any of the following: Inventory for the B&M, ordering supplies and inventory, accounting, order fulfillment, marketing, graphic design, customer service, and so on.
@theASAPbravo: What motivates you?
@Paul: My love for the vapor industry. It’s a good feeling to know that what you do can make a difference in someone’s life. Whether they are trying to get off of cigarettes or advancing quickly as a hobbyist, being able to help people make changes in their lives is good enough for me. Plus I get to do what I love every day.
@theASAPbravo: How do you generate new ideas?
@Paul: I follow market trends for some of them. Others I literally just pull out of nowhere. Sometimes you just get an idea and then roll with it.
@theASAPbravo: How far are you willing to go to succeed?
@Paul: All of the way.
@theASAPbravo: What is your greatest fear, and how do you manage fear?
@Paul: Failure. I’m sure this fear is shared among many business owners.
@theASAPbravo: How do you define success?
@Paul: Self-sustaining as a business and a happy customer base.
@theASAPbravo: How do you build a successful audience/customer base?
@Paul: You listen. You find out what people want, or make suggestions to what you might think they want. They will tell you in the end. As long as you listen to what they are saying, they will be happy. When your customers are happy, they become an extension of your business. They tell their friends, their friends tell their friends, and so on. I found a quote a while back and have repeated it for years.. “The grass isn’t greener on the other side, it’s greener where you water it.”
@theASAPbravo: Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur/influencer?
@Paul: No I don’t. I believe that if you want it bad enough and are motivated, you can make it happen.
@theASAPbravo: Who has been your greatest inspiration?
@Paul: The industry itself. We are a community and it shows in everything that we do.
@theASAPbravo: What is your favorite aspect of being an entrepreneur/influencer?
@Paul: The uncertainty. It’s addicting.
@theASAPbravo: What has been your most satisfying moment in the industry?
@Paul: Opening our retail store and helping the community on a local level.
@theASAPbravo: How do you go about marketing your business/page? What has been your most successful form of marketing?
@Paul: Social media, SEO, online ad placements, print advertisements. I would say that it’s a toss up between social media and online ad placements. Social media lets you reach out to consumers on more of a direct/personal level, and online ad placements generate revenue.
@theASAPbravo: In one word, characterize your life as an entrepreneur.
@theASAPbravo: What are your hobbies? What do you do in your non-hustle time?
@Paul: Family time.
@theASAPbravo: What makes you happy?
@Paul: Being able to continue doing what I love doing.
@theASAPbravo: What sacrifices have you had to make to be a successful entrepreneur?
@Paul: Time and sleep.
@theASAPbravo: Excluding yours, what company or influencer do you admire the most?
@Paul: I would have to say the trade organizations (CASAA, SFATA, AVA, Not Blowing Smoke, VTA, etc). These guys are fighting for our rights in an industry full of uncertainty and hostility. And they continue to do that to not only protect the businesses, but the people. Vaping has saved my life and the life of countless others.
@theASAPbravo: What is your favorite (I know that’s a tough one so if you can’t decide) What is your current setup?
@Paul: I’m a 100% temp control guy. So my favorite chip is the DNA chip from Evolv. I currently alternate between the DNA200/250 Reuleaux’s with either my Glacier V2 or Dotmod Petri RDA, running dual nickel claptons.